Luxury jewels made in Spain that conquer the world

What makes MUMIT different from other jewellery brands?

MUMIT is a fine jewellery brand with designs that are fresh, innovative, trending and of exceptional quality. They are luxury jewels made in Spain in 18 Kt gold with precious stones and natural diamonds, and a young, fresh design which, unlike other jewellery brands, makes them perfect for both everyday wear and more special occasions, enhancing any style.

What audience do your creations target?

Our jewels are designed for people with medium to high purchasing power who like tendencies but who invest in long-lasting, timeless designs, jewels that can be mixed and matched in everyday wear and/or for more special occasions. Someone who is looking for a piece of jewellery to last a lifetime, but with the versatility of being able to use it constantly, without having to leave it sitting in their jewellery box.

How is the millennial generation different to others when it comes to acquiring jewellery?

Millennial luxury consumers are evolving; they are increasingly clear about what they want and how they want it. They seek quality and exclusivity through brands with which they can define their own style and values, where the product is more than just a commodity to them – it’s an experience as well. They like to feel part of the process, to create something they can identify with one hundred percent. They like jewellery that is multi-functional, that can be used at any time and on any occasion, jewellery that enhances each of their styles and above all, which defines them.

How does your Atelier service work?

MUMIT is not only committed to the personalisation of certain details in jewellery items, at the request of the customer: we also offer a service whereby one can design and create a piece of jewellery practically from scratch and totally exclusively. Normally customers use this service when we are talking about a very valuable item, or one that means a lot to them – an engagement ring, a piece to celebrate the birth of a child, or quite simply any jewellery that symbolises a special moment in their life. At the MUMIT Atelier customers are looking for something more than a piece of jewellery, they want an authentic amulet, a masterpiece that collates the most significant moments and will accompany them for the rest of their life, symbolising that memory.

A few months ago you opened your first store in Palma. How has that experience been so far?

The reception has been extremely good, we are very happy. We managed to exceed our sales targets in record time, improving on our expectations in leaps and bounds. Because Palma is a wonderful city, with an exceptional population, and of course, a type of tourist who values craftsmanship and things that are made in Spain. A client who truly appreciates our jewels, their quality, design and above all, one who values our customer service, which is as friendly and as pleasant as ever.

What does it mean to you that celebrities like Penélope Cruz, María Valverde or Amaia Salamanca are wearing your creations, and what doors can this open up for you?

It has been a source of immense pride to us. They are all Spanish actresses whom we adore, ambassadors of things totally made in Spain with whom we identify profoundly. Being able to have an impact on the international market thanks to them has been a dream gift, and by placing their trust in us they were able to publicise some of our jewellery items, which have now become our bestsellers.

What are your short and medium-term goals?

MUMIT has a brief (but successful) history of 4 years behind it (with a pandemic in the middle to boot) and even so has already been awarded the prize for “Best High-Quality Jewellery Startup”. Our medium and short-term goals include continuing to grow at the same rate, carrying on expanding nationally and internationally and above all, continuing to be committed to our new ecommerce. Digitalisation is a fact and we are looking to offer a 360-degree purchasing experience, where the online and offline channels mutually complement one another.